“I help women become the baddest, boldest VIP version of themselves.”


Shannon Jay Dougherty in Track Suit Holding Burger Women Empowerment Coach - Shannon Jay Dougherty - Mentoring

Unapologetically empower yourself to live life on your terms. Shannon Jay Dougherty’s mission is to transform 'Fuck My Life' moments into 'Fearlessly Maneuvering Life' triumphs—equipping women with the tools to unleash confidence, embrace age as a superpower, and break free from expectations.

Health, fitness, confidence, and style—that’s what Shannon calls “the whole damn sandwich [with chips in the middle].” Her approach goes beyond fitness plans and meal prep, guiding women to live fully and unapologetically. Get ready to unlock a new level of confidence and a lifestyle that doesn’t hold back.

Shannon Jay Dougherty

The SJD Experience

SHANNON'S STORY SPEAKS TO EVERY WOMAN WHO HAS EVER FELT STUCK IN THE BURNOUT CYCLE, TRAPPED UNDER THE WEIGHT OF “TO-DO” LISTS AND SOCIETAL NORMS. SHE’S BEEN THERE, TOO —AND THAT’S WHY SHE’S CREATED A SPACE FOR WOMEN TO REDISCOVER THEIR POWER AND CREATE SUSTAINABLE, UNAPOLOGETIC CONFIDENCE.

“Shannon has opened my eyes to what's possible. She's changed my life in more ways than one. Now, I confidently show up, kick ass every day, rock my power pieces, and unapologetically own my choices.” - Sarah S.

FML Factor

FML Factor

THE FML FACTOR:

FROM "FUCK MY LIFE" TO "FEARLESSLY MANEUVERING LIFE"

SHANNON’S PHILOSOPHY IS BORN FROM HER OWN BATTLES WITH WEIGHT, BODY IMAGE, AND THE CHAOS OF JUGGLING WORK, FAMILY, AND PERSONAL LIFE. SHE KNOWS THE BURNOUT, ENDLESS TO-DO LISTS, AND THE FEELING OF LOSING YOURSELF IN THE GRIND.

BUT SHANNON DIDN’T JUST SURVIVE—SHE THRIVED. SHE FLIPPED "FML" [FUCK MY LIFE] INTO "FEARLESSLY MANEUVERING LIFE," TRANSFORMING HER MINDSET AND EMPOWERING WOMEN TO BREAK FREE FROM SOCIETAL EXPECTATIONS.

THIS SHIFT BECAME THE FOUNDATION OF HER PHILOSOPHY, HELPING WOMEN STEP INTO THEIR MOST POWERFUL, UNAPOLOGETIC, VIP SELVES.