Shannon Jay Dougherty isn't your average coach. She's a force of nature, a badass mom of two, and a relentless advocate for helping you unleash your most powerful, bold, and unapologetic self. With a blend of tough love and unwavering support, Shannon guides women through transformative journeys in health, fitness, confidence, and personal style—what she calls "the whole damn sandwich [with chips in the middle]."
The FML Factor: From "Fuck My Life" to "Fearlessly Maneuvering Life"
Shannon’s philosophy is born from her own battles with weight, body image, and the chaos of juggling work, family, and personal life. She knows the burnout, endless to-do lists, and the feeling of losing yourself in the grind.
But Shannon didn’t just survive—she thrived. She flipped "FML" (Fuck My Life) into "Fearlessly Maneuvering Life," transforming her mindset and empowering women to break free from societal expectations. This shift became the foundation of her philosophy, helping women step into their most powerful, unapologetic, VIP selves.
Beyond Food and Fitness
Shannon's methodology goes far deeper than meal plans and workout routines. She advocates for:
SETTING CLEAR, NON-NEGOTIABLE BOUNDARIES
BREAKING FREE FROM LIMITING BELIEFS AND EXCUSES
EMBRACING GENUINE SELF-LOVE AND ACCEPTANCE
BUILDING UNSHAKABLE CONFIDENCE
RECLAIMING JOY AND PURPOSE IN EVERYDAY LIFE
Her balanced method addresses physical, mental, and emotional well-being, driving a complete transformation that touches every part of life.
The SJD Experience
Working with Shannon means joining a community of women who refuse to play small. Her superpower? Seeing your success long before you do. She brings:
RAW HONESTY AND RELATABILITY
PRACTICAL STRATEGIES FOR SUSTAINABLE CHANGE
A NO-BS APPROACH TO ACCOUNTABILITY
INFECTIOUS ENERGY AND CONSTANT SUPPORT
Whether through one-on-one coaching, group programs, or speaking engagements, Shannon creates spaces for women to dive deep, support each other, and hold themselves accountable to their highest potential.
Join the Movement
Shannon Jay Dougherty is more than a coach—she's a catalyst for change, a cheerleader for your dreams, and your guide to becoming your most authentic self. Her mission is simple: to help women stop running on fumes and start living with purpose, food freedom, badass energy, and peace.
READY TO TRANSFORM YOUR "FUCK MY LIFE" INTO "FEARLESSLY MANEUVERING LIFE"? SHANNON’S HERE TO BE YOUR RIDE-OR-DIE, HELPING YOU PRIORITIZE YOURSELF, UNLOCK YOUR POWER, AND SHOW UP AS THE BOLDEST, BADDEST VIP VERSION OF YOU.
Join Shannon in this next chapter—ditch the exhausting expectations, reclaim your joy, and turn your "Fuck My Life" moments into "Fearlessly Maneuvering Life" triumphs. With Shannon by your side, you'll unlock your true potential and show up as the baddest, boldest version of yourself—unapologetically.